Great advertising campaign for the Swiss newspaper SonntagsZeitung.
The Sonntagszeitung gets to the core of things and reveals a much more complex picture. This is visualized through the Babushka-principle: beginning with a superficial topic, layer by layer the figures uncover a deeper insight.
Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Christian Bobst, Philipp Skrabal
Copywriter: Martin Stulz
Art Director: Lukas Wietlisbach
Photographer: Scheffold Vizner
Consultant: Marcel Mägerle, Manuela Wettstein
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