Created by Saatchi & Saatchi in 2002 for Club 18-30
At first sight a nice summer day at the beach. But er ... Is it my imagination or is there something more going on here ? In this commercial for Club 18-30, a travel organization for young people, you see some fooling around with situations and perspective to suggest some hot stuff.
The same as "Beach". Pay special attention to the girl drinking the bottle at the right ...
The third ad in the series. This series of ads won the Grand Prix of 2002 in the Cannes Lions, the first prize for advertisements. They're provoking but at least honest. Most young people travelling with club 18-30 are looking for what you see in this picture.