"...The overall concept was created with a systematic design approach encouraging behaviour and a greater control of user data. Today, Facebook is a natural part of peoples lives and it's well known that a part of the platform's success is caused by targeted and personalised information. This concept draws upon that theory by giving more control back to the user of what they want and don't want to see, creating a greater and more personal environment when interacting with the interface..."
Fred Nerby - Art Director & Designer
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