7 PICS + TEXT
"The American Dollar has not truly been redesigned since about the 1930s. The Dollar ReDe$ign Project is your opportunity to theoretically 'change' that. Yes, technically there are many limitations and complications when it comes to bank note design, but if the Swiss can do it on a regular basis, why can't we North Americans too. Besides our great 'rival', the Euro, looks so spanky in comparison it seems the only clear way to revive this global recession is to rebrand and redesign. Why not ? It seems to work for everyone else ..."
The Dollar ReDe$ign Project is an open submissions project organized by New York designer Richard Smith to rebrand the US dollar. The concept behind the project is “that the ‘only’ realistic way for a swift economic recovery is through a thorough, in-depth, rebranding scheme – starting with the redesign of the iconic US Dollar.” Designers from all over the world have responded to the call and as is the case with many design competitions the quality ranges from the ridiculous to the sublime.
2010 Competition Winner was an American design studio Dowling Duncan
$1 – The first African American president
$5 – The five biggest native American tribes
$10 – The bill of rights, the first 10 amendments to the US Constitution
$20 – 20th Century America
$50 – The 50 States of America
$100 – The first 100 days of President Franklin Roosevelt. During this time he led the congress to pass more important legislations than most presidents pass in their entire term. This helped fight the economic crises at the time of the great depression. Ever since, every new president has been judged on how well they have done during the first 100 days of their term.
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