Check out this series of conceptual gas masks by dutch artist Diddo Velema. These designer gas masks which feature the Louis Vuitton and Gucci brands have a much deeper meaning. Here's Diddo's explanation:
"We are in a state of perpetual war – with ourselves and with the eco-system that sustains us. Perpetual war breeds perpetual fear. In the present context, this fear stems from our extreme desire for authenticity and manifests itself in our collectively insatiable culture of consumption.
Deep down, we are afraid we may never be satisfied. An expanding archive of branded myths and icons feeds this fear. Designer Gas Masks is an attempt to visualize this state of mind. Because it is only by first acknowledging and then challenging fear that we will all be able to breathe a little easier."
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