National Geographic is dipping its toes into social waters with its latest photography project.
In honor of its 125th anniversary, National Geographic has joined Tumblr to showcase "FOUND," a collection of rare photos from their archives. According to the site, most of the photos have never been published, and were rarely seen by the public until now. National Geographic hopes digitizing the archive will also help identify the original date or location of the photos, since many are missing that information.
"...This is just the beginning of a great adventure. We will be adding new voices, stories, and artifacts as we go. We look forward to sharing this experience with everyone, and hope you make FOUND your home for inspiration and wonder..."
Images courtesy of National Geographic
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